T.E.A.M. BLOG

Three hundred and twenty-three days from today, the 2027 FIFA Women's World Cup kicks off in Brazil. Houston just spent thirty-nine days hosting the men's tournament - watch parties spilling onto sidewalks, brands racing to activate, more soccer viewership than this city has probably ever produced at once. Early numbers suggest that boom didn't land evenly; plenty of businesses that bet everything on those thirty-nine days are still waiting on the return they expected.

The World Cup Is Over. Soccer Is Not. How Houston can turn its World Cup hangover into lasting passion - and lasting business opportunity For several unforgettable weeks, the World Cup moved nations. Flags appeared everywhere. Offices organized watch parties. Restaurants opened early. Families planned their days around matches. People who rarely watched soccer suddenly debated tactics, penalties and substitutions. Now comes the inevitable World Cup hangover.