T.E.A.M. BLOG

Hispanic Heritage Month came to a close on October 15. The contribution of Hispanic and Latino communities to American soccer continues every day of the year. It is visible in families passing club loyalties from one generation to the next, supporters gathering for international matches, young players taking the field, and audiences following competitions across the Americas and Europe. For businesses looking to grow through soccer, understanding these communities should be

From the Concacaf final in Houston on December 5, 2026, through Brazil 2027 and toward Houston’s ambition to host in 2031, the city has a five-year opportunity to build a women’s soccer platform.

Spain Plays. Houston Connects. The Business Opportunity Around LALIGA Nearly 847,000 LALIGA fans, 380 matches and ten months of engagement make Spain’s top league a major year-round opportunity for Houston businesses. For Houston businesses, that creates something more valuable than a short spike of attention: a recurring platform for customer engagement, venue traffic, community programming, content and brand activation.

The UEFA Champions League creates a season-long business opportunity for Houston fans and businesses. The Premier League has started. La Liga is underway. Across Europe, the domestic soccer season is back in motion. Now the League of Leagues is about to begin as well. For fans, it means elite soccer and must-see matchups from September through the final in Madrid on June 5, 2027. For Houston businesses, it creates something equally interesting: a nine-month platform for cu

Premier League Coast to Coast Is Coming to Houston. Here Is What Businesses Should Know. Houston is not a side market for the Premier League. It is a large, diverse and highly organized soccer city where early matchdays can become a season-long platform for customer engagement, employee recognition and brand activation.