T.E.A.M Houston - Partner Event - TECH & TEQUILA
How AI-Based Audience Intelligence Gives Full Insight Into Soccer Fans
Date:
January 13th, 2026
Time:
05.00 - 07.00 pm
About The Event:
TECH & TEQUILA – AI Innovation Meets the World’s Game
Hosted by Blue People, featuring T.E.A.M. Houston & Maximum Ventures, in partnership with RASCASSE
Soccer is no longer just a sport - it’s a global audience, a cultural movement, and a massive business opportunity. As Houston prepares for Soccer Year 2026, understanding who the soccer fan really is - locally and internationally - has never been more critical.
TECH & TEQUILA brings together Houston’s tech, marketing, innovation, and sports-minded communities for an evening where AI-powered audience intelligence meets real-world opportunity. In a relaxed, social setting - complete with curated tequila tastings - you’ll hear how advanced data and AI reveal what soccer fans truly care about, how they behave, where they spend time, and how brands, cities, and organizations can engage them more effectively.
Through real examples and practical insights, T.E.A.M. Houston, and RASCASSE will showcase how AI-driven audience intelligence goes far beyond demographics - unlocking deep behavioral insights into soccer fans here at home and those traveling in from abroad for major tournaments.
This is not a technical deep dive - it’s a strategic, accessible, and highly relevant conversation for anyone involved in technology, media, sports, events, sponsorships, or brand growth.
What you’ll learn
Audience Profiling & Personas
Build rich, behavior-based soccer fan personas using real digital signals - not assumptions.Media Planning & Activation
Understand where soccer fans actually spend time - Spotify, TikTok, YouTube, Reddit - and how to activate smarter campaigns.Brand Partnerships, Sponsorships & Influencer Matching
Identify high-fit partners, sponsors, and creators based on shared audience interests - locally and globally.Location Planning, Tour Strategy & OOH Marketing
Use data-backed interest hotspots to target the right neighborhoods, cities, and regions.Market Sizing & International Expansion
Compare interest across regions, track Share of Search, and spot growth opportunities tied to global soccer audiences.Programmatic Advertising
Reach overlooked segments and reduce costs by targeting deep behavioral traits—not just keywords or demographics.
TECH & TEQUILA is a fun, high-energy networking experience designed for innovators who want to be ready for what’s coming next. If soccer, technology, data, and business intersect anywhere - it’s here.
Be prepared for Houston's Soccer Year 2026. Let AI help you understand the soccer fan.
REGISTRATION LINK TO FOLLOW SOON.
Venue:
The Ion, Room 029 + 030
Location:
4201 Main St, Houston, TX 77002
Registration & Tickets:
For event planning purposes, PLEASE REGISTER via our EVENTBRITE page or the page of the THIRD PARTY organizing the event. It also allows us to send you any pre-event notices and updates.
Be aware that in some cases - particularly PAID EVENTS - you might have to buy a ticket from a separate vendor. We will always make sure that this is indicated in the event info.